Mau P launched Baddest Behaviour Records on October 8, 2026, a new label built to back emerging artists and carry underground club music out to much bigger crowds. It grows straight out of his Baddest Behaviour party series and his Pacha Ibiza residency, which means the label shows up with a crowd, a home, and a sound already in place before it has put out a single record.
That party series is the real foundation here. Baddest Behaviour is an open-to-close show with Mau P on the decks all night, and it has sold out in New York, Miami, Denver, Los Angeles and Brooklyn, including more than 40,000 tickets across two nights at Los Angeles State Historic Park. The label runs on the same filter, summed up in its own tagline: “If Mau plays it, it belongs on Baddest Behaviour Records.” For a DJ whose sets already work like a release schedule for other people’s music, this feels like the obvious next chapter.
The pitch from Mau P himself is about paying it forward. He broke through on “Drugs From Amsterdam”, the 2022 track now sitting at nearly 273 million streams, and he is clearly thinking about the DJs who played his records when nobody knew his name.
“This is for all the artists that have been sending me music, and I’m finally able to give them a platform, just like how other DJs and artists were supportive of me in the beginning.” – Mau P
The first signings and the first release are still under wraps, and the label’s Instagram, @baddest_behaviour, is where those will land. With a second straight Pacha summer behind him and his XS Las Vegas residency still running, Mau P has plenty of rooms ready to test whatever Baddest Behaviour puts out, and that is a pretty great place for a new artist to start.
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