All of this now belongs to a 64-year-old man.
Whether you know his name or not, Robert F.X. Sillerman–SFX Entertainment’s founder–has been involved in your life somehow, in some way. And he’s about to sneak up on you again, because he’s just purchased Dayglow – you know, the “world’s largest paint party?”
Sillerman stated in a press release:
“Dayglow has become one of the leading brands in EDM and developed a winning formula. We’re looking forward to working together to further leverage the Dayglow brand in the U.S. and abroad, and expanding their offerings.”
Dayglow, the six-year-old production and promotions company, is renowned for its mix of high energy music, theatrical acts and its famous paint blast. It entertains more than 500,000 people annually and has featured live performances by some of the genre’s most revered DJs such as Axwell, Alesso, Benny Bennassi, Chuckie, R3hab and resident DJ David Solano.