Kendrick Lamar & Rihanna Shares New Video, “Loyalty”
Following “DNA” and “Elements”, Kendrick Lamar returns with the long-awaited new music video off his double platinum selling album, ‘DAMN’ for the Rihanna-featured, “Loyalty”.
The hit single directed by Dave Meyers shows a deadly toxic love affair between K.Dot and RiRi as the two embark on a night of mayhem including them joy riding, hooking, sacrificing and literally torturing Kendrick himself. Rihanna plays a great temptress to the die for like the song’s hook says.
Kendrick’s new album, ‘DAMN’ is available now for streaming and features along with Rihanna, U2, and Zacari. In-support of the album, Kendrick is currently on the “DAMN Tour” with Big Baby D.R.A.M. and Travis Scott.