Kendrick Lamar & Rihanna Shares New Video, “Loyalty”


Following “DNA” and “Elements”, Kendrick Lamar returns with the long-awaited new music video off his double platinum selling album, ‘DAMN’ for the Rihanna-featured, “Loyalty”.

The hit single directed by Dave Meyers shows a deadly toxic love affair between K.Dot and RiRi as the two embark on a night of mayhem including them joy riding, hooking, sacrificing and literally torturing Kendrick himself. Rihanna plays a great temptress to the die for like the song’s hook says.

Watch above.

Kendrick’s new album, ‘DAMN’ is available now for streaming and features along with Rihanna, U2, and Zacari. In-support of the album, Kendrick is currently on the “DAMN Tour” with Big Baby D.R.A.M. and Travis Scott.

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