Tesla In Talks With Music Labels To Create Their Own Streaming Service
Looks like Spotify, Apple Music, Pandora, TIDAL (lol), etc. aren’t enough streaming services to keep track of, or they’re not good enough, because Tesla‘s Elon Musk has his own platform in mind.
According to Recode, his company Tesla is in talks with music labels about creating his own, rather than integrate one of the already successful ones into his company.
“Music industry sources say the carmaker has had talks with all of the major labels about licensing a proprietary music service that would come bundled with its cars, which already come equipped with a high-tech dashboard and internet connectivity.
Label sources aren’t clear about the full scope of Tesla’s ambitions, but believe it is interested in offering multiple tiers of service, starting with a Pandora-like web radio offering.”
With Spotify at over 140 million users with 50 million of them paying, and Apple Music nearing 30 million paid subscribers, how does Elon Musk plan to compete? His ambitious, game-changing
car battery company is making major moves, but has yet to sell even a 100,000 vehicles in a given year.
Starting a streaming service when there’s already a quarter of a billion users at this stage in the game seems a bit off, especially given the small audience Tesla can reach at this time – even for the genius that is Elon Musk.
Why not just integrate with one of the already successful platforms? Should be interesting to see how this unfolds.