Vince Staples, D.R.A.M., Vic Mensa & More Are Getting Custom Sprite Cans
Sprite has teamed up with hip-hop up-and-comers Vince Staples, Lil Yachty, D.R.A.M., Vic Mensa, Kamaiyah & Kap G to launch a new series of custom cans and bottles. Starting June 26th until August 28th, the summer ad campaign will cover 16-ounce Sprite cans and 20-ounce bottles with the up-and-coming rappers’ lyrics.
The campaign was first launched in 2015 with classic lyrics from The Notorious B.I.G., Nas, Rakim and others, and was continued in 2016 by mixing old and new through 2Pac, Missy Elliott and J. Cole. The tradition continues with this latest set of up-and-comers!