Diddy, Kardashians, J.Lo, & Victoria Beckham Among 45 Celebrities Issued FTC Warning For Instagram Photos
Looks like Celebrities won’t be “Instagram Flexing” too much more these days without the Federal Trade Commission receiving some compensation.
FTC (Federal Trade Commission) issued warnings to celebrities who plugged products on their Instagram accounts without clearly identifying their relationships with brands. The letters were meant to “educate” the celebrities on how to post without violating the organization’s disclosure guidelines.
For example, celebrities posting food brands, fashion luxuries, etc while traveling in private accommodations. Since the beginning of the social network Instagram, celebrities have been praised for posting photos of them heading to lavish environments on private transportation. These posts have been identified as unclear violations for product placement and branding.
Among the complete list of celebrities issued FTC warnings include: Sean Combs, Naomi Campbell, Sofia Vergara, Heidi Klum, Victoria Beckham, Allen Iverson, Lindsay Lohan, Kourtney Kardashian, Scott Disick, Zendaya, Jennifer Lopez and Akon.
Public figures receive the following letter from FTC including the following information:
“The FTC’s Endorsement Guides state that if there is a ‘material connection’ between the endorser and the marketer of a product — in other words, a connection that might affect the weight or credibility that consumers give the endorsement — that connection should be clearly and conspicuously disclosed, unless the connection is already clear from the context of the communication containing the endorsement. Material connections could consist of a business or family relationship, monetary payment, or the provision of free products to the endorser.”
With the warning issued, there is no word on the prices behind further violations. More as this story develops.