Drake First Artist to Reach 10 Billion Streams on Spotify as ‘More Life’ Does 61 Million First Day
Say what you want about Drake right now but the Toronto’s favorite son is unstoppable right now. After releasing his highly-anticipated considerably fifth album, ‘More Life’ on Saturday, the playlist spread like wildfire quickly as it has become a record-breaking success on music streaming service Spotify.
Today, it was reported that Drake has become the first artist in Spotify history to reach over 10 billion artist streams while his new album, ‘More Life’ also breaks a Spotify record as the album does 61.3 million shopping streams within 24 hours of it’s release on Spotify. Placing the Cash Money/Young Money/Universal Republic act in a class all by himself, kicking out former record holder, Ed Sheeran.
Drake beats out a one-day record held by U.K. Pop sensation Ed Sheeran’s new album, ‘Divide’ one day streaming record of 56.7 million on Spotify alone.
While alone, ‘More Life’ has streamed over 61.3 million reportedly on Spotify, it is also reported that on all major streaming services (Apple Music, Tidal) combined, Drake’s new album has accumulated over 150 million streams in a single day.
Since the playlist’s release on OVO Sounds podcast on Beats 1. The content within the album has made headlines throughout the weekend. Pushing other artists like Sheeran and Rick Ross’s new projects to the waste side. Rather good or bad publicity, everyone in the world is talking about Drake’s new playlist/album.
‘More Life’ was originally announced back in October 2016 and spawned Drake’s current hit single, “Fake Love”. The playlist features guest appearances from Travis $cott, Migos’ Quavo, Kanye West, Skepta, Giggs, 2 Chainz, Young Thug, Black Coffee, Jorja Smith, and Partnextdoor.