Vroom! ASAP Rocky Stars in New Mercedes-Benz Commercial

Leader of the ASAP Mob is the new spokesmodel of the brand new luxury vehicle Mercedes Benz CLA Coupe. ASAP Rocky stars in the new Grow Up: “Get A Job” campaign, a nationwide commercial campaign shown above shows Rocky speaking on those who influenced him throughout his journey in entertainment.

In the commercial, Rocky reminiscences over his elder brother Ricky who was murdered when Flacko was just a small kid. “Growing up, I had this beat stuck in my head. No matter what, I could never really get it out. I guess when you young, you could be anything you want to choose, but as you get older, all of those options start to narrow and before you know it, every choice you make comes with a consequence. Whenever sh*t got rough, this beat was always there. But one day, man, the beat just stopped,” narrates the Harlem rapper as old images flash through the screen.

The commercial synopsis is the following:

Dreams can come at a price. But hard work can pay off. This is the true story about a boy named Rakim who blazed his own trail to the top with nothing but a dream beat. See more of the CLA Coupé at Mercedes Benz. #growup

Rocky was recently announced alongside Future, Migos, and more to headline DJ Khaled’s debut concert cruise series known as the Summerfest Cruise.

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