Bryson Tiller Announces New Partnership Deal With Nike
Thanks to his hugely success debut album, Trapsoul. RCA recording artist Bryson Tiller has been sitting ont the throne as the biggest name in R&B for all of 2016. Many new doors with endless possibilities have opened the Louisville crooner and today he takes his first step into product placement as he announces his new deal with iconic sports apparel brand Nike.
Partnering with Nike Sportwear, entering a multifaceted deal, Tiller will design his own special edition of the Air Force 1 Bespoke iDs and appear as the face of the shoes’ campaign. Originally announcing the new deal via Instagram, the mid-20s singer/songwriter visited Nike’s Bespoke iD Studio to design his custom shoe. Tiller reveals he made a shoe that best represents his hometown of Louisville, stating,
“Whenever you fly into Louisville, you see a sign that says, ‘It’s Possible Here.’ I remember my first time seeing it—I think I was coming home from the studio in LA—I was working on my debut album, and I just thought, ‘Wow, it is possible here. Everybody always thinks you have to move out of the city and go where the music industry is, but it’s possible in Louisville, and it’s possible anywhere. You just have to believe. So, I put ‘POSSIBLE’ on them as well.”
Tiller is currently finishing up the creation of his highly-anticipated second album while also collaborating on other’s respective projects like Drake’s upcoming playlist, “More to Life”.
Bryson Tiller is currently up for a Grammy nomination in the “Best R&B Song” category for his single, “Exchange”.