Apple Music Uses Taylor Swift, Drake, Future & “Jumpman,” To Promote Streaming Service


Based on true events. #TAYLORvsTREADMILL Apple Music / Drake / Futurehttp://apple.co/AppleMusic

Posted by Taylor Swift on Friday, April 1, 2016

Despite openly slamming Apple Music and their streaming service back in the summer of 2015, seemingly “winning” legal battles against them, then “happily” putting her ‘1989‘ Album on Apple Music, the last few months have been quite the 180 for Taylor Swift and her feelings towards Apple Music’s streaming service.

In a very odd attempt to endorse Apple Music, a recent commercial was released showing Swift running on a treadmill singing (more like screaming) Drake & Future‘s hit track, “Jumpman,” just before slipping, falling, eating sh*t, and continuing to sing the track with the slogan, “Distractingly Good,” appearing on the screen.

The first time you see the commercial, you can’t help but chuckle a little at Apple’s mediocre attempt at a humorous way to get people to subscribe to their service, but after thinking about it some more, it’s an interesting take on Swift’s history with Apple and her determination to ‘take down’ the conglomerate with her bashful letter and now her interestingly supportive commercial, advocating for the subscription to its service. Confusing to say the least. But hey, at least Apple let Swift finish before Kanye interrupted…

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