Heems New Video “Sometimes” Stars Hannibal Buress

The first video for Heems‘ debut solo album Eat Pray Thug has arrived and it is just as crazy as the album. Inspired by a late-night infomercial Heems saw while on tour in India, the “Sometimes” video stars Adult Swim’s Eric Andre, Broad City’s Hannibal Buress, and Heems’ former Das Racist bandmate, Ashok “Dapwell” Kondabolu.

“Sometimes” uses a narrative revolving around an infomercial to create a commentary on race in not just the U.S. but India as well. As recently as 2010, the skin-lightening cream industry was worth $432 million in India and growing at 18% annually. Following in the footsteps of films like Kumare, the video also takes on the trope of exotic, spiritual Indian gurus in the West. The video was written and directed by Heems, whose only other director credit is the video for “Special Effects” by Meyhem Lauren featuring Heems and Action Bronson.

Eat Pray Thug was released March 2015 to a great deal of press coverage and positive reviews from outlets like the New York Times and NPR. Heems recently joined the rap roster at The Agency Group and is currently planning a US tour for July and a Europe tour (via Primary Talent) for Fall 2015.

Thanks for sharing fam! Stay in touch!