Kendrick Lamar One Ups Drake For Spotify Streaming Record
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Not long after Drake and If You’re Reading This It’s Too Late set a Spotify record with 17.3 million streams in 3 days, Kendrick Lamar does half that in the first 24 hours. He just set a new record with 9.6 million plays with the prematurely released To Pimp A Butterfly. Sure, it helped that it wasn’t even available on iTunes for a number of hours during that span, but damn son.
— Spotify (@Spotify) March 17, 2015