Kendrick Lamar Inks Sneaker Deal With Reebok

Kendrick Lamar is expanding his revenue stream as the latest hip hop act to land a sneaker deal as he joins Reebok‘s Classics. The partnership was revealed when Reebok debuted their new campaign featuring Kendrick’s “I Am.” In the video, the Compton rapper takes you through his city rocking a pair of Reebok Ventilators while spitting a powerful verse.

The partnership, is more fitting than it seems. K Dot has been a huge fan of the brand since 7th grade:

“The shoe became popular when Cash Money Records hit the scene,” he said. “Everybody wanted to wear ‘Tee Bo’s and Ree’s’ as the Hot Boys would put it. White Tee, Jabo Jeans, and Reebok Classics.”

He will be featured in the 25th anniversary celebration for the Ventilator model, with his own collection slated to be released June 2015. The hip hop connection does make sense though, considering Swizz Beatz is currently serving as their creative director.

Will you be sporting some K Dot’s next year?

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