Kendrick Lamar’s “i” To Serve As Theme Song For 2014-2015 NBA Season

kendrick lamar nba

Looks like one of the hottest new singles, Kendrick Lamar‘s surprisingly smooth and upbeat “i” will be played with just about every promotional ad during this upcoming 2014-2015 NBA season.

The first ad is already in rotation, and you can watch it here.

Photo Credit: Matthias Clamer

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