Gareth Emery Asks Fans Not To Vote For Him in DJMag Top 100
This may be the coolest thing I’ve heard/read with all the hype surrounding DJMag’s Top 100 Voting.
Early this morning, after learning that DJ’s can pay up to $15K on twitter to promote and gain votes, Gareth Emery posted a letter on his Facebook wall asking fans NOT to vote for him during DJ Mag’s Top 100 voting. Instead, he’s posting a poll on Facebook tomorrow with a variety of charities that you, the fans, will be able to vote on. The winning charity will receive a large amount of money from Emery, similar to what a promotion campaign would cost. Quoted from Gareth himself:
Unreal. Simply amazing. Finally a DJ stepping up to the plate and making some good out of a situation that’s turned into a spam fest. Could this be a ploy for Emery to receive votes on DJ Mag? Maybe. But you’re probably vastly mistaken and need to check yourself, if you think that way.
Read Gareth’s full letter to his fans after the jump!
“Just took a bizarre unsolicited phone call from a publicity company who help DJs promote themselves for the Top 100 poll, who told me I should be aware one of my ‘competitors’ (as she put it) was spending $15,000 on Twitter advertising alone, and unless I got on that sort of level, I would find it ‘hard to compete’. Obviously not going to say who the DJ was, but I was nearly sick in my mouth.
So here’s an alternative Top 100 message: Don’t vote for me. Seriously, when you buy a ticket to see me in a club, I consider that a vote. When you blast my music in your car, or share it on Facebook, or tell your friends about it, that’s a vote too. Those votes, and the amazing support you’ve shown over the last year, is what matters to me.
If you did plan on voting for me, give that vote instead to the DJs you see spending their money on promoted tweets, sponsored stories, banner adverts, rebranded twitter pages, etc. If they care that much about their number, just let them have it.
In return for your non-votes, rather than spend an amount on a campaign that would probably buy a school in Africa, I am going to donate the same amount to charity, and maybe some good can come out of this.
Actually how about this… I’ll post a poll of my own tomorrow with some various charities that I like and you guys can vote to decide which ones I will donate to. Together we can do something good. A poll where I’ll be proud, rather than ashamed, to ask for your votes.