Kevin Durant To Leave Agent, Sign With Jay-Z’s Roc Nation Sports
Jay-Z is a very smart and ambitious man. In a recent lucrative business move, he partnered up with Creative Artists Agency to form Roc Nation Sports to further expand his brand.
He currently reps Geno Smith, Robinson Cano, and Skylar Diggins… but now reports are coming in that one of the biggest stars of the NBA, Kevin Durant is leaving Landmark Sports Agency and is close to that final handshake with Jay-Z. He will become the newly formed agency’s first NBA player, and quite possibly set a precedent for other big names in the sports world to follow.
Now, HOV can’t technically sign anyone yet, since he is still working on selling his stake in the Brooklyn Nets, but once that happens it will be very interesting to see just how quickly Roc Nation Sports expands.