Drake Signs OVO Label to Warner Bros.
October’s Very Own, the label backed and publicized by Drake, has just been inked over to a deal and partnership at Warner Bros. Records. More details to come soon.
Although Drake is signed as a solo artist to Universal through Young Money/Cash Money, he and his producer Noah “40” Shebib have long associated themselves with the October’s Very Own brand. Drake has used the October’s Very Own blog to premiere new music as well as sell branded clothing, and OVO Fest, the rapper’s annual Toronto summer music festival, takes its name from the label.