Macklemore & Ryan Lewis – The Heist (Deluxe) [Promotion Video]

——–“We wanted to give it to you in a way that WE would want to experience the music”——–

Macklemore meets youtube in a public announcement to expose the preorder of The Heist, his collaborative EP with producer Ryan Lewis. This deluxe album is definitely making Macklemore excited… the men decided to do something different and make the album tangible, because nowadays music is just simply a download. He explains, “music used to be something that came in a package, something that gave it a personality, a style, a font, a physicality that you could pick up, you took the wrapper off, you pulled the booklet out and you got to know the artist better.”

So they designed a box.

But not your ordinary box, they designed one that stood out, that had a body, that had personality. A box made out of gator with 18 (one for every song + 3 bonus tracks) individual pieces of art from all different medias and artists adapted from their interpretations of each song.


“own something real”

Thanks for sharing fam! Stay in touch!