Deadmau5 launching clothing line, Neffmau5
Deadmau5, one of EDM’s controversial leading men and your neighborhood friendly mouse head wearing producer is taking the route of Tiesto, and undoubtedly many before him, and launching a clothing line in collaboration with Neff called Neffmau5. According to Joel,
It was easy to put ears on the Neff face for an instantly legit logo, right? I love the street and snowboard scene. The people involved are the people I see at my shows, so it made sense to hook up with a cool company like Neff to work on a collaboration.
The eight-piece collection (four tees, one crewneck, one hoodie and two snapbacks) naturally center around the “Mau5head,” resulting in a hybrid logo that plants mouse ears on Neff’s “suckerface” image. Expect to see them pop up at raves near you this summer.
The clothing line is set to launch July 15th. Stay tuned until then.
Src | Rolling Stone